Sociohaus
Categories
Branding, Activation
Services
Branding Art & Design Direction Motion Social Media Management
Year
2024 - Current
Sociohaus was born from the spirit of celebrating joy. It is more than just a visually charming café; it is a space designed to make everyone feel welcome. Behind every color and shape lies an intention to bring lightness, expression, and happiness to every visitor. Its cheerful character reflects the essence of the “cewek kue” personality. They are soft yet bold, confident, and unapologetically expressive.
Sociohaus was born from the spirit of celebrating joy. It is more than just a visually charming café; it is a space designed to make everyone feel welcome. Behind every color and shape lies an intention to bring lightness, expression, and happiness to every visitor. Its cheerful character reflects the essence of the “cewek kue” personality. They are soft yet bold, confident, and unapologetically expressive.
The branding process began with understanding the brand’s true identity, one that aims to spread simple happiness. From there, a bright and imaginative visual world came to life, built through soft color palettes, charming illustrations, and lively photography. Every element was crafted to evoke a sense of playfulness and warmth, making Sociohaus a celebration of the little things that make life sweet and meaningful.
The branding process began with understanding the brand’s true identity, one that aims to spread simple happiness. From there, a bright and imaginative visual world came to life, built through soft color palettes, charming illustrations, and lively photography. Every element was crafted to evoke a sense of playfulness and warmth, making Sociohaus a celebration of the little things that make life sweet and meaningful.
It is Cuteness Overload!
The art direction was inspired by the “cewek kue” aesthetic, a visual style known for its colorful, playful, and unapologetically cute personality. This concept brought a refreshing energy to the café scene at the time, standing out against the dominance of muted tones and Bauhaus-inspired minimalism.
To bring the idea to life, we created three illustrated characters — A, B, and C — each representing a different facet of the Sociohaus personality. The visuals were perfected through the use of vibrant colors like blue, yellow, and pink, strengthening the brand’s cute and playful identity. Together, these elements create a sense of fun, freedom, and cheerfulness that resonates with those who carry a playful soul and a little cuteness inside and out.
It is Cuteness Overload!
The art direction was inspired by the “cewek kue” aesthetic, a visual style known for its colorful, playful, and unapologetically cute personality. This concept brought a refreshing energy to the café scene at the time, standing out against the dominance of muted tones and Bauhaus-inspired minimalism.
To bring the idea to life, we created three illustrated characters — A, B, and C — each representing a different facet of the Sociohaus personality. The visuals were perfected through the use of vibrant colors like blue, yellow, and pink, strengthening the brand’s cute and playful identity. Together, these elements create a sense of fun, freedom, and cheerfulness that resonates with those who carry a playful soul and a little cuteness inside and out.
